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L2 looks at the meteoric growth of Pinterest and the opportunity it represents for luxury brands. Launched less than two years ago, Pinterest has become one of the most popular social networks. Pinterest is also arguably the fastest growing standalone site ever. "Pinterest received nearly 11 million total visits during the week ending December 17, 2011 - nearly 40x the number received six months earlier in June." Pinterest's visual focus and aspirational feel makes it a natural fit with the luxury sector. Unlike Flickr or Instagram, which are designed to manage and share users' photos, Pinterest is a pin board-styled image sharing site that allows users to create image collections by topic or theme. Much of the platform's early success came from its integration with other social media. Pinterest's one-click sign-up process leverages users' Facebook or Twitter accounts, eliminating the need to fill in personal data. This foots to recent research highlighting the effectiveness of social login features to increase average time on site and average page views. Pinterest's average daily time on site is 16 [15.8] minutes versus 12 [12.1] minutes on Facebook. The demographics of Pinterest's user base are of particular interest to luxury firms. Sixty percent of users are college-educated, nearly 70% are female, and the majority are between the ages of 25 and 44. As a result of Pinterest's meteoric, the pin board platform is now the third most significant source of referral traffic... Pinterest facebook login



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Artist: facebook login
Video title: Pinterest
Category: Technology
Views: 651
Submitted by: Sara

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